T.J. Whalen
Lecturer (part-time)
BIO
T.J. Whalen is Managing Director and General Partner at FreshTracks Capital, focusing his efforts on consumer opportunities for the fund. T.J. was formerly the Chief Strategy Officer and Chief Sustainability Officer for Keurig Green Mountain, a $4.5 billion consumer products, coffee and beverage manufacturer, which sold in 2016 for $13.9 billion. T.J. served in a variety of roles with Keurig Green Mountain over 13+ years, including Vice President of Marketing and Sales, Vice President of Marketing, Vice President of Foodservice, and Director of Brand and Market Development. He led the coffee and beverage business’s product and brand P&L’s, new product development, and strategic relationships, as well as all of the various marketing functions he built there to drive the company’s growth. When he joined in 2001, Green Mountain Coffee Roasters had less than $100 million in sales, and under his leadership grew by a factor of more than 45X, with a market cap growth of 140X. From 2000 to 2010 Green Mountain Coffee Roasters was the top performing public company in the country. During this time, Green Mountain Coffee also became the world’s largest supplier of Fair Trade and Organic coffee.
Prior to Keurig Green Mountain, T.J. held marketing, product and sales leadership roles at Patagonia, a leading apparel and outdoor gear manufacturer; Leo Burnett, a global advertising and marketing services agency; and Adventurous Traveler (acquired by Away.com), a direct marketer of adventure travel services.
T.J. currently serves on several boards, including Caledonia Spirits, Zero Gravity, NativeEnergy, Ogee, Blue Cross Blue Shield of Vermont and the Vermont Outdoor Business Alliance, and has also recently served as board chair at 1% for the Planet, as well as SunCommon, which was recently sold to iSun. T.J. holds a B.A. in Economics and Education from Dartmouth College.
Bio
T.J. Whalen is Managing Director and General Partner at FreshTracks Capital, focusing his efforts on consumer opportunities for the fund. T.J. was formerly the Chief Strategy Officer and Chief Sustainability Officer for Keurig Green Mountain, a $4.5 billion consumer products, coffee and beverage manufacturer, which sold in 2016 for $13.9 billion. T.J. served in a variety of roles with Keurig Green Mountain over 13+ years, including Vice President of Marketing and Sales, Vice President of Marketing, Vice President of Foodservice, and Director of Brand and Market Development. He led the coffee and beverage business’s product and brand P&L’s, new product development, and strategic relationships, as well as all of the various marketing functions he built there to drive the company’s growth. When he joined in 2001, Green Mountain Coffee Roasters had less than $100 million in sales, and under his leadership grew by a factor of more than 45X, with a market cap growth of 140X. From 2000 to 2010 Green Mountain Coffee Roasters was the top performing public company in the country. During this time, Green Mountain Coffee also became the world’s largest supplier of Fair Trade and Organic coffee.
Prior to Keurig Green Mountain, T.J. held marketing, product and sales leadership roles at Patagonia, a leading apparel and outdoor gear manufacturer; Leo Burnett, a global advertising and marketing services agency; and Adventurous Traveler (acquired by Away.com), a direct marketer of adventure travel services.
T.J. currently serves on several boards, including Caledonia Spirits, Zero Gravity, NativeEnergy, Ogee, Blue Cross Blue Shield of Vermont and the Vermont Outdoor Business Alliance, and has also recently served as board chair at 1% for the Planet, as well as SunCommon, which was recently sold to iSun. T.J. holds a B.A. in Economics and Education from Dartmouth College.